Why a Refresh?

Nine months ago, we introduced our new logo. A statement about who Kepler Cannon has become, with our focus on AI & data. Today, we’re building on that evolution. We’ve rethought our color palette.

Our new colors say a lot about where we are and how we work. This refresh is about focus and restraint. We aim to make sure every touchpoint feels unmistakably Kepler.

Deep blue-green tones anchor it – calm, grounded, and steady. They signal the kind of clarity we aim to bring to every client conversation: confident, measured, and thoughtful. In moments where it matters most, that quiet steadiness inspires trust.

A single “signal orange” appears sparingly – to emphasize, not to shout. It’s used when we want to draw attention to an insight, a conclusion, or a call to action. That’s how we think and how we work: highlight what’s valuable; remove the rest.

Our goal was to create a visual language that feels as focused and deliberate as the work behind it.

You’ll start to see these colors appear everywhere. You will see them in our presentations, publications, and digital experiences.

We chose these new colors to help people see us more clearly.