As Big Data enters maturity, more and more firms are asking themselves whether the investments they have made in it have been worth it. And as with nearly everything complex, the answer is “it depends”. Our view is that those firms that have developed a combination of the following three things, will come out winners:
- A clear sense of what how the ensuing results will be used by the business
- A strong data science capability
- A rapid test-learn-implement culture
Kepler Cannon helps businesses develop their Big Data arsenal so that they can make the best business decisions and generate super-normal value.